Location: Parramatta NSW
This was to be Crema's first foray into the Sydney retail market and the Client's brief was to design it so that it had real presence. The tenancy is situated close to centre stage so the prominent position required that this be a landmark store. Crema's strong branding which is light, fresh and punchy and strong use of timbers including printing graphics on timber panels softened the look and feel of the cafe to stand out but also fit in with the surrounding mallscape. The forest of sculptural red ceiling features ensure that Crema is difficult to miss even in the busiest of times providing an element that is visible above the heads of customers.
Crema Espresso delivers in creating that WOW Factor which no doubt will advertise their presence and attract Sydney siders out for a great coffee and light meal in a cafe with great ambience but also potential franchisees wanting to get on board with this successful brand in Sydney.